The Prada Resort 2017 campaign, masterfully captured by Willy Vanderperre, transcends the typical fashion advertisement. It's a short film, a cinematic exploration of identity, urban spaces, and the inherent duality within Prada's iconic aesthetic. Starring Jessica Chastain and Dane DeHaan, the video unfolds not just as a showcase of the collection, but as a poignant commentary on the complexities of modern life, subtly interwoven with the brand's sophisticated and often contradictory design language. The film's success lies in its ability to seamlessly blend high fashion with a compelling narrative, transforming the viewing experience from a simple product demonstration into an engaging piece of art.
The campaign, readily available online (search terms like "Prada – Resort 2017 Campaign on Vimeo," "Prada Resort 2017 ADV," or "Prada Doll House Resort Collection 2017 on Vimeo" will yield results), is not simply a montage of models showcasing clothes. Instead, it utilizes the evocative backdrop of Milan, a city rich in history and architectural grandeur, to create a visual tapestry that complements the collection's themes. The choice of Milan is significant; it's the city where Prada was born, and its vibrant energy and juxtaposition of old and new serve as a perfect allegory for the collection itself. The film cleverly utilizes the city's contrasting landscapes – from its grand, historic piazzas to its more industrial, modern districts – to mirror the multifaceted nature of the Prada woman and man.
Jessica Chastain and Dane DeHaan, two actors known for their powerful screen presence and ability to embody nuanced characters, are perfectly cast. Their performances are understated yet compelling, allowing the viewer to focus on the subtle interplay between the characters and their environment, as well as the clothing itself. Their interactions are less about a traditional romantic narrative and more about a shared experience of navigating the urban landscape and the complexities of personal identity. They are not simply models displaying clothes; they are characters inhabiting a story, making the viewer invested in their journey.
The Prada Resort 2017 collection itself, often referred to as the "Doll House" collection (see "Prada Doll House Resort Collection 2017 on Vimeo"), is a study in contrasts. It features a captivating blend of seemingly disparate elements: classic tailoring sits alongside playful, almost childlike details; bold prints and vibrant colors are juxtaposed with muted neutrals; and structured silhouettes are softened by flowing fabrics. This inherent tension, this play between the expected and the unexpected, is precisely what makes the collection – and the accompanying video – so compelling.
The video's visual language mirrors this complexity. Vanderperre's direction is characterized by a deliberate use of light and shadow, creating a sense of mystery and intrigue. The camera work is fluid and dynamic, seamlessly moving between sweeping shots of Milan’s iconic architecture and intimate close-ups of the actors and the garments. The overall aesthetic is both sophisticated and edgy, reflecting the collection's own duality. The colour palette, often mirroring the collection itself, shifts subtly throughout the video, sometimes bright and energetic, other times muted and melancholic, reflecting the changing moods and locations.
The music, an integral component of the video's overall effect (easily searchable under terms like "VIDEO: Prada Resort 2017 Advertising Campaign" or "Prada Resort 2017 Ad Campaign"), further enhances the atmosphere. It's not intrusive, but rather a subtle undercurrent that underscores the emotional tone of each scene. The soundtrack complements the visuals, creating a cohesive and immersive experience that transcends the typical fashion film.
current url：https://jndfkz.e735z.com/global/prada-resort-2017-video-5769